The program aims to establish and operationalize a robust ecosystem of 20,000 Agri-Entrepreneurs (AEs), with a strong focus on women's empowerment, income enhancement, and the widespread adoption of regenerative and sustainable agricultural practices. It centres on identifying, training, and supporting AEs to deliver expert advisory services, regenerative agriculture-focused inputs, and reliable market linkages to smallholder farmers hence building a resilient, farmer-first agricultural network across rural communities."

Focussed Geography: Maharashtra, Madhya Pradesh, Uttar Pradesh, Assam, Jharkhand, Bihar, Rajasthan and West Bengal